Demand management is more than just forecasting future demand based on historic data. True demand management means that you can also analyze and then direct that demand in a desired direction. Usually that means increasing demand through discounts and promotions, but sometimes supply chain constraints would dictate decreasing or shifting demand to avoid out of stocks or increased costs. Without a solution that highlights such scenarios you will not recognize when it is prudent to hold off on a promotion. The only solution that is capable of this is a solution that contains all the relevant information.

Wahupa SCM is such a solution: all supply chain management aspects are combined in one product.

Demand Planning

This is the area that aims to generate a demand forecast that is as accurate as you can get. This includes automatically calculated forecasts, adjustments based on historic and future events, cannibalization by other products, and adjustments done by various people. A secondary, but just as important, output of demand planning is an accurate safety stock. If your safety stock is too high you incur extra inventory costs, if it is too low you stock out and miss sales. Wahupa SCM is unique in that it not only determines how much safety stock you need of each product in each time period, but also where in the supply chain in what state of production it should be stored. The total amount of stock can either be a lot lower than otherwise, or your service levels will increase drastically.

Promotions Management

This is the area where you influence your forecasted demand in a desired direction by running promotions, discounts, commercials, etc... Wahupa SCM will allow you to do so, whilst showing you the effect on demand and what it does to demand of other products (so-called cannibalization) and your total cost and revenues. It also warns you when it violates supply chain constraints, such as raw material shortages and production or distribution capacity violations.

Demand Management was the first solution Wahupa has released and implemented.